Or the award-winning inCitu application, which uses Snap’s Camera Kit to embed AR. This helps users form accurate mental models that they can use to navigate and use the website effectively. Microsoft Flip is an education platform that uses the Snap tech stack to integrate AR into its education apps. Users’ thoughts and beliefs about the system can guide their actions and decisions on the website, so it’s important for designers to create a user interface that clearly communicates how the system works. I had to improve the mental model of the site to make sure that the user feels comfortable and that the usage is smoothĪ mental model is what the user believes about a system, like a website, and it’s not necessarily based on facts. By applying Jacob’s Law, which states that design should be done in a way that helps the user feel familiar with the app and that they are dealing with an easy and familiar experience, I was able to easily solve this problem. Simply put, the mental model is the way people expect to use the program based on their previous experience with similar applications. Since Snap Camera creates a virtual webcam, if you close or quit the Snap Camera app it cannot process the filter onto your webcam. I understood that the problem was in the mental model used by the app. How to disabled Snap Camera’s filters and lenses Quit and close Snap Camera’s app. When I faced a problem using Snapchat, I was confused and didn’t know the reasons behind the issue.

Snap camera app